How to Improve the Effectiveness of Your WordPress Website

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Learning to create a website is about more than just aesthetics. It has to be both functional and attractive.

Unfortunately, many business owners don’t focus on this factor and instead wonder why their sales underperform. A good website, with easy navigation and readability, can get you to the top. It all boils down to how credible you look in a customer’s eyes.  

A website with an appealing look and an efficient user experience can get you the traffic of your dreams—but it’s going to require a lot of hard work. 

Luckily, with the following tips, you can create a more attractive WordPress site that lands you greater sales.  

Create a clear brand identity 

Just like your identity represents you, your brand identity represents your company’s core values. It separates your company from others, and your website provides a huge opportunity to share it! 

That’s why initially creating a brand identity is important— it allows you to get a clear vision of your brand and what it wants to promote. This way, your website is there to showcase the right kind of message.  

Once you have a clear brand identity, designing your website then makes it easier to attract the right audience.  

Use quality images and videos to engage users. 

The visual components of any website are critical factors for enhancing your website. Adding videos or stock images, for example, can easily improve the user experience and attract more attention. While many businesses opt for stock images, investing in some original photographs is a good way.  

You can also use visual tools to create unique graphics. These tools will give your website a personality and help it stand out.  

Your business can gain more traffic and conversions if they are used effectively.  

Make the site easy to use and read. 

Good quality navigation is a must when it comes to designing any website. You don’t want your customers searching thousands of web pages to search for what they’re looking for on your site. You would like them to be able to get what they need from your site whenever they want to.  

With too much content on the screen, customers are less likely to stay on sites for a long time. Thus, start with improving readability. Some of the best ways you can do this are by sticking to a writing style and breaking up content into sections.  

By making it simple to navigate, you allow your users to explore your site without having to hunt down information. A website that is easy to navigate will enable users to find content much faster.  

Design a site that works on any screen 

With more and more visitors accessing your company website on mobile devices, it becomes important to ensure all visitors have a positive experience, regardless of the type of device they’re using.

For one, developing a mobile-friendly website ensures more time spent on a website while attracting more customers. This way, you don’t have to worry about losing to a competitor.  

With a responsive web design, anyone who tries to visit your site will have a good experience and will be encouraged to see your credibility.  

Choose a less obvious theme

Your theme is your website’s overall look, feel, and style, which could make or break it. Therefore, choosing the right one—is important. Regardless of your style choices, your theme must be intuitive to use and explore

Besides just keeping it simple, your theme should fit closely with your vision.

Copying your competitors does not play to your advantage when you want people to recognize your business. With a customized template, however, you can stand out and beat your competitors. 

Keep the layout simple

Simple designs help conversion!  

When someone comes to your website looking for something they want, a simple design ensures they find it easily and quickly. This means that visitors are ready to become customers.

On the other hand, if your web design is complicated, it can leave your visitors wondering what to do next. This can greatly impact your site’s traffic as they will move on to a competitor’s site instead.

You can use a few web transitions to make your website more interesting, but try not to overdo it and add lots of crazy effects. 

Simple doesn’t have to mean boring, though! As only 20% of people read the content, 58% will skim through it. Thus, to attract more people to your website, you’ll need to keep it simple and straight to the point.  

Add useful professional tools  

You must add useful tools to make your website a continuous resource for potential users. Social media plugins are a great way to make your website more interactive, allowing users to share your content on social media platforms. 

And since we’re discussing social media, you should see how you can add interactive data visualizations. These get shared a lot on social media and could help your site. 

Even something as simple as adding a chatbot can greatly affect the feel of your website and answer visitor queries.  

One of the advantages of WordPress is that it comes with a vast number of plugins that you can use to optimize your website in the best way. Whether you want to increase your traffic or help shoppers find your store, it’s a simple process that can add functionality to your site. 


An attractive small business website makes great leads and conversions! By following the tips above, you can make strategic design choices that reflect the purpose and brand of your business. 

This will not only improve your credibility but will help you stand out!  

It will take some time and effort before getting the perfect design—but that’s a smart investment to make when it comes to attracting clients.

Bogdan Sandu
Bogdan Sandu
Bogdan is a designer and editor at DesignYourWay. He's reading design books the same way a hamster eats carrots and talks all the time about trends, best practices, and design principles.